Dive Temporary:
- The NFL has partnered with Gamefam to launch a gaming occasion timed to the Tremendous Bowl that can happen throughout numerous Roblox areas, in response to data shared with Advertising Dive.
- The activation will focus on Gamefam’s newly launched SpongeBob simulator and take shoppers on a quest throughout a number of different of Gamefam’s Roblox areas, together with Tremendous NFL Tycoon, TMNT Battle Tycoon, Twilight Daycare and Simple Obby.
- The expertise will run from Feb. 2 to Feb. 19 and comes prematurely of Nickelodeon’s family-friendly model of the Tremendous Bowl on Nickelodeon, for which promoting stock has already bought out.
Dive Perception:
The NFL is leveraging well-liked characters and younger shopper curiosity round Roblox to hype up Tremendous Bowl LVIII and its family-friendly simulcast on Nickelodeon. Promoting stock for the simulcast has already bought out, with the SpongeBob-themed activation a option to have interaction with shoppers within the lead as much as and after the sport.
Roblox has turn into a gathering place for Gen Z and Gen Alpha shoppers, with this shopper base spending a mean of 130 minutes per day on the platform, which is greater than the common time spent on TikTok (112 minutes per day) and YouTube (70 minutes per day), in response to knowledge shared with Advertising Dive. At present, the platform has 70 million energetic customers.
“As Roblox continues to scale, we’re seeing an incredible alternative to amplify the largest IRL moments for Gen Z and Alpha. Constructing on our profitable work with the NFL, we’re excited to super-charge our program by bringing one of many world’s largest cultural touchpoints to a brand new viewers on Roblox, with the purpose of immersing the subsequent era of NFL followers within the craze of Tremendous Bowl,” mentioned Joe Ferencz, CEO and founder at Gamefam in a press release.
Through the occasion, shoppers could have the chance to work together with “SpongeBob SquarePants” characters as they full challenges amongst a number of Roblox areas, together with Tremendous NFL Tycoon. To be able to make the activation doable, the NFL partnered with Gamefam and Paramount. Final Tremendous Bowl, the NFL partnered with Paramount to launch the Saweetie Tremendous Bowl Expertise, marking the primary official Tremendous Bowl live performance on the platform.
Correction: This text has been up to date to precisely describe the businesses which labored on the Saweetie Tremendous Bowl Expertise.
