Pepsi on Wednesday (Dec. 4) launched a vacation minded taste innovation, Pepsi Zero Sugar Gingerbread Mini Cans, with content material that includes frequent model ambassador Shaquille O’Neal, per particulars shared with Advertising Dive.
The NBA Corridor of Famer appears to turn into the “Biggest Baker of All Time” in “The Mini Vacation Baking Present,” a cooking present parody that sees Shaq crack eggs on his head, curse at opponents, begin a hearth and use “baking soda” earlier than revealing a can of the brand new taste. The 60-second video is on the market on the model’s YouTube, TikTok and Instagram channels.
“With the vacation season in full swing, we’re spreading some cheer by bringing Shaq’s hilarious baking antics to our social platforms and giving followers the possibility to get their arms on this limited-edition taste on TikTok via qualifying purchases and Pepsi Drops giveaways,” mentioned Jenny Danzi, head of Pepsi model advertising and marketing, in an announcement.
The limited-edition providing is on the market through the model’s Pepsi Drops sweepstakes platform via Dec. 11. As well as, customers who buy two 10-packs of Pepsi Mini Cans through TikTok Store will obtain a free can of the brand new taste, which provides a mix of brown sugar, cinnamon, ginger and molasses to the traditional Pepsi profile. Entrepreneurs, together with Pepsi rival Coca-Coca, have experimented with TikTok Store exclusives to drive gross sales and model consciousness.
Pepsi earlier this 12 months promoted Pepsi Lime and Pepsi Peach with a TV marketing campaign that positioned the limited-time choices as good pairings for grilling season. The trouble featured Bobby Flay, who helped develop the flavors. Beforehand, the model ran the primary devoted marketing campaign for its Wild Cherry taste in three years, which featured new spots, a Betches partnership and a text-to-sample activation.
Shaq is not any stranger to Pepsi collaborations. The icon final 12 months promoted Pepsi Mini Cans with a nostalgic marketing campaign that nodded to inventive from 1994 and teamed with Pepsi and Reebok on a pair of sneakers modified to suit a full Pepsi Mini Can into the only real.
The playful tone of “The Mini Vacation Baking Present” aligns with Pepsi’s current advertising and marketing, which has featured stunt movies supposed to go viral and main advertising and marketing pushes round sports activities and popular culture.
