Dive Transient:
- Most small companies proceed to look to social media to assist them drive their enterprise progress, regardless that the medium presents content material and strategic challenges, in keeping with new analysis from Verizon Enterprise and Morning Seek the advice of.
- Within the companies’ sixth annual State of Small Enterprise Survey, greater than three-quarters of small- and medium-sized companies (SMBs) agree that social media positively impacts their enterprise efficiency. On the similar time, greater than half (54%) admit struggling to maintain their content material recent and keep updated with social media traits.
- To assist, a lot of them are turning to synthetic intelligence (AI) for help. Per the survey, 28% of SMBs use AI for his or her advertising and social media efforts, and 24% use know-how to help their written communications.
Dive Perception:
Verizon and Morning Seek the advice of’s analysis signifies that, almost twenty years in, social media stays a crucial element of small- and medium-sized enterprise technique. In accordance with the analysis, most of those corporations are utilizing social media to supply gross sales and offers on services that can attraction to new prospects or to extend buyer engagement and enhance on-line visitors. The survey queried determination makers at 600 small to midsize companies (outlined as lower than 500 workers) in March 2025.
Fb is the preferred platform, with 82% of respondents utilizing the social media community to advertise merchandise and join with prospects. Forty p.c are utilizing social media “storefronts” or “outlets” to promote on to shoppers. Solely 71% of respondents have been utilizing Instagram, and 69% have been utilizing YouTube. Greater than half (58%) of the SMBs are on TikTok. Almost three-quarters (73%) stated they plan to broaden their presence to different social media platforms over the following yr.
Unsurprisingly, the reliance on social media has elevated content material wants. Greater than 60% of SMB determination makers both started creating content material or elevated their funding in content material creation over the past yr. Seventy-one p.c have an in-house division or have workers devoted to creating content material for social media.
Nonetheless, feeding the content material beast stays a problem. Greater than half (54%) stated they battle to maintain up with their content material wants throughout a number of social media channels and platforms, and 54% stated they battle to maintain the content material recent and sustain with social media traits.
To maintain up, many have used, or are contemplating utilizing, synthetic intelligence. In accordance with the survey, 71% of respondents stated they’re utilizing or would think about using AI for his or her social media and advertising, and 64% stated they might use it for his or her written communications. Different usages included stock administration (69%), knowledge administration (68%), services or products suggestions (68%) and customer support (68%).
