Solo Range, the creator of the smokeless hearth pit, has named Snoop Dogg as its official “smokesman,” per a press launch. The partnership follows a Nov. 16 announcement from the rapper and marijuana connoisseur that claimed he was “giving up smoke.”
As an alternative of referring to his legendary pot utilization, Snoop Dogg’s coy social media put up — which was made in session together with his household — was truly a teaser for working with the Solo Manufacturers product. The Solo Range permits Snoop Dogg to take pleasure in a fireplace pit with out “coughing and his garments smelling all sticky icky,” per an announcement.
The trouble, representing Solo Range’s first large-scale nationwide advertising push, features a 30-second broadcast spot alongside social, podcast, out-of-home and digital parts, in accordance with Advert Age. The marketing campaign was developed by The Martin Company.
As a part of the partnership, Snoop Dogg will crew with the corporate on product innovation and contribute towards designing a signature line of products. A limited-edition bundle, on sale now for $349.99, features a bonfire hearth pit designed by Snoop, a fireplace pit stand, bucket hat and sticker pack.
“We’re stoked to have a product so good, it even impressed Snoop to go smokeless,” mentioned Solo Manufacturers CEO John Merris in an announcement. “As the most well-liked smokeless hearth pit on this planet, Solo Range is all about bringing individuals collectively and making a vibe that encourages you to sit down again, chill out and revel in your time with family and friends.”
Snoop’s cryptic social media put up earlier this month was assumed by many to be associated to a forthcoming advertising stunt given his excessive quantity work as a model ambassador. Over time, the erstwhile gangsta rapper has appeared in advertisements for Pepsi, Scorching Pockets, Burger King, Dunkin’, T-Cell, Previous Navy and Great Pistachios. In 2023 alone, he has labored with Grubhub, Corona, Jack within the Field and BIC. The latter marketing campaign revolved round a digital scavenger hunt and out-of-home activation tied to the pot-smoking vacation 4/20.
