63
advertisements proven
57
distinctive advertisers
$8M
the approximate value of a 30-second advert
$1M
the approximate enhance from the yr prior
(Supply: A number of media retailers)
37.1M U.S. households tuned into Tremendous Bowl LIX. Viewership was down 5% in comparison with 2024. 28.8M households watched Kendrick Lamar’s Tremendous Bowl LIX halftime present efficiency, down 4% from Usher’s 2024 look. (Supply: Samba TV)
Viewership peaked at 152.4M viewers. This occurred simply earlier than the halftime present.
(Supply: AdImpact)
Linear TV viewership decreases as streaming turns into extra in style
Tremendous Bowl viewership by platform in 2024 and 2025
T-Cell’s and Starlink’s “A New Period in Connectivity” commercial drove 12.6X the web engagement of the typical Tremendous Bowl LIX commercial. Ram’s “Drive Your Personal Story” was the sport’s second top-performing advert, driving 8.5X the engagement in comparison with the typical Tremendous Bowl LIX commercial.
(Supply: Edo)
Prime 5 advertisements from USA At present Advert Meter by sentiment
Worst 5 advertisements from USA At present Advert Meter by sentiment
Budweiser | Tremendous Bowl LIX ‘First Supply’
Kendrick Lamar’s efficiency generated 80M social media engagements and 183K posts. This tremendously surpassed Usher’s 2024 efficiency, which generated 17M engagements and 6K posts.
The Tremendous Bowl generated 2.83B whole engagements throughout Instagram, X and YouTube.
(Supply: Sprint Social)
Nike’s “So Win” commercial acquired 13K mentions on-line, making it essentially the most talked about model.
(Supply: Brandwatch)
Kendrick Lamar dominated social mentions
Dunkin’ and Girl Gaga additionally garnered vital social media traction.
