Jaguar is reinventing itself as an electrical automobile maker with vehicles going into manufacturing in 2026.
The corporate unveiled its rebrand on Tuesday, with two fashion-like posts on X—one video and one nonetheless picture—that exposed…completely nothing. A lot in order that it drew the ire of social media customers who have been left questioning what they simply watched.
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
A type of customers occurs to personal the platform and has greater than 200 million followers, which, in fact, led to hundreds of replies.
Tesla CEO Elon Musk replied to the video asking: “Do you promote vehicles?”
Jaguar’s social media workforce replied, “Sure. We would love to point out you. Be a part of us for a cuppa in Miami on 2nd December? Warmest regards, Jaguar.”
Musk adopted up shortly after, writing that he “appears to be like ahead” to seeing the brand new automobile lineup, however that didn’t cease the barrage of posts, to which Jaguar stored replying.
I look ahead to seeing your new automobile lineup
— Elon Musk (@elonmusk) November 20, 2024
Customers wrote issues like “I assumed you guys made vehicles?” and “That is absolutely a joke.” However the social media workforce replied for hours with responses like, “We do. All will probably be revealed” and “A pivotal second.”
“This can be a reimagining that recaptures the essence of Jaguar, returning it to the values that when made it so beloved, however making it related for a up to date viewers,” mentioned Gerry McGovern, Jaguar Land Rover’s chief artistic officer, in a press launch.
The vehicles are scheduled to be revealed throughout Miami Artwork Week in December.
Hopefully, the social media fast response workforce will get a elevate earlier than then.
