Entrepreneurs take word: If you wish to execute a sturdy, seamless content material technique, you want a content material calendar.
Content material calendars aren’t nearly organizing your upcoming posts; additionally they assist guarantee that your content material aligns along with your strategic targets and maximizes your assets effectively.
Whether or not you’re managing a number of social platforms or experimenting with numerous content material varieties, a content material calendar gives you with the blueprint for constant, impactful content material creation.
On this article, we’ve rounded up the highest 9 content material calendar templates, every designed to streamline content material planning and increase productiveness.
From easy spreadsheets to extra complicated options, we’ve compiled a variety of templates to fit your wants.
Let’s dive in.
What Is A Content material Calendar?
Earlier than leaping into the very best content material calendar templates, let’s begin with the fundamentals.
A content material calendar is a basically a time-management system tailor-made for content material creation. It helps you set up your workflow into manageable weekly or each day blocks, enabling you to keep up a transparent and structured strategy to producing content material.
It additionally offers you a fowl’s-eye view of your content material technique, permitting you to know what you may have in the pipeline and when and the place it will likely be printed.
This fashion, you’ll be able to align your content material with upcoming occasions, advertising and marketing campaigns, product releases, and many others., to make sure each bit of content material meets your viewers the place they’re and serves its meant function.
A content material calendar is an indispensable software for social media entrepreneurs, bloggers, freelancers, and content material creators. With a content material calendar, you’ll be able to constantly produce high-quality content material, which is vital to constructing an engaged group.
Whereas some individuals desire to make use of specialised software program for his or her content material calendar wants, it’s potential to start out with one thing so simple as an Excel sheet.
Right here, we’ll spotlight some present content material calendar templates that you just can simply leverage and adapt to your model’s must get began.
Why Ought to I Use A Content material Calendar?
Whether or not you’re the one content material specialist in your in-house ecommerce firm or an company social media supervisor, a content material calendar makes you higher organized along with your campaigns.
It’s additionally a useful software for collaborating with a number of teammates, as it will possibly assist inform them of what’s wanted and when.
Why? At a look, it’s straightforward to know what went reside, together with the copy and asset used. Type your posts by social platform and assign some coloration coding. Often, every tab is marked by month.
As a result of you’ll be able to see the larger image (at the very least a month prematurely), you’ll be able to map out themes and each day social posts forward of schedule, plan well-researched infographics along with your designer, and monitor how your posts are doing.
You’re higher geared up to craft your message to your audience, holding their desires and wishes in thoughts when the seasonal tendencies come and go.
You may plan round holidays and vital world occasions, from Valentine’s Day to Satisfaction Month or any nationwide occasion related to your model values.
(To not toot our personal horn, however we now have our personal advertising and marketing calendar that will help you with simply that!)
Plus, by planning forward, you’re much less more likely to commit a pretend pas – because the content material will probably be brainstormed, briefed, permitted, and printed earlier than crunch time. It’s a protecting measure.
With out additional ado, listed here are our picks (most of them are free!).
High 9 Content material Calendar Templates For 2024
1. CoSchedule Advertising and marketing Calendar Template
If you’re operating a WordPress weblog, CoSchedule could also be your finest guess.
It really shines in content material advertising and marketing with its user-friendly interface and AI-driven options, such because the AI Social Assistant, which may help you draft social messages to reinforce engagement and save time.
The intuitive calendar is straightforward to make use of. It has 15 seamless integrations, together with WordPress, TikTok, Instagram, Fb, Mailchimp, and extra.
The Bluesky and Google Enterprise Profile integrations may help streamline your content material administration throughout completely different platforms, whereas functionalities just like the TikTok Slideshow Scheduling characteristic permit for dynamic content material creation straight out of your calendar interface.
We advocate this one when you handle your weblog and social media. It’s an excellent selection for particular person and small to medium-sized advertising and marketing groups searching for a simple, environment friendly option to handle their content material.
- Price: Free plan presents a social calendar with as much as three customers and two social profiles. Paid choices begin at $19/month for extra customers, social profiles, and extra superior options.
2. Airtable Content material Calendar Template
Screenshot from Airtable.com, April 2024Should you’re managing a content material calendar in Google Sheets, Excel, or CSV information and seeking to improve, Airtable is a superb selection.
Airtable simplifies content material administration with its strong automation options for reminders and process monitoring, that are excellent for individuals who desire to not juggle complicated spreadsheet formulation.
The platform helps a number of knowledge fields for necessary content material administration, akin to Title, Author, Due Date, Standing, and Picture, and permits for simple customization to fit your particular workflow wants.
Airtable’s easy content material calendar template allows you to handle every little thing from social media content material to weblog posts and extra, offering a transparent overview of creator workloads, concepts within the pipeline, and key outcomes important for any content material technique.
You may assign duties, monitor deadlines with a number of calendar views (together with a grid, kanban, or calendar format), and ship reminders by way of built-in alerts to be certain that everyone seems to be staying on monitor.
- Price: A free model is offered; extra superior options are included within the paid plans, that are tailor-made to crew dimension and particular wants.
3. HubSpot Social Media Content material Calendar Template
Screenshot from HubSpot.com, April 2024Excel geeks, rejoice!
HubSpot’s free Social Media Content material Calendar is fairly versatile. Simply insert the month + yr into the Month-to-month Planning Calendar tab, and regulate the template to fit your model.
The template is structured with a number of tabs devoted to varied platforms, together with Fb, LinkedIn, Instagram, X (Twitter), and Pinterest, guaranteeing you’ll be able to handle updates throughout your social channels with precision.
Every tab is thoughtfully designed, offering examples of find out how to finest interact along with your viewers on every platform.
There’s additionally a Content material Repository tab that will help you monitor all of the content material you’re producing, which is invaluable for organizing and reusing your present content material.
It even comes with a complete starter information PDF that helps you perceive find out how to take advantage of the template.
It’s extra for social media than weblog posts, so we advocate this one for social media specialists in startups and in-house social media managers for ecommerce manufacturers – although it might be tailor-made to suit quite a lot of wants.
- Price: Free – simply obtain the template.
4. Trello Editorial Content material Calendar Template
Screenshot from Trello.com, April 2024A preferred venture administration software, Trello is a perfect content material calendar selection for enormous groups already on an Agile framework and utilizing related merchandise (Jira, Confluence, and many others.).
The drag-and-drop performance is straightforward to make use of. One look, and you realize what the duty standing is.
Trello presents a specialised free editorial content material calendar template that’s perfect for seamlessly managing your complete lifecycle of weblog posts and social media content material.
Utilizing the template, you’ll be able to visually monitor each bit of content material from conception to publication. You may handle drafts, coordinate illustrations, and connect mandatory belongings straight to every Trello card devoted to particular content material items.
The template enhances crew collaboration by enabling you so as to add editors, designers, and social media managers to playing cards, guaranteeing that every one stakeholders are saved up-to-date.
You’ll additionally discover checklists to make sure all steps are accomplished, filterable card labels, and a calendar view to provide you a transparent perspective in your publishing pipeline, making it a robust software for giant groups targeted on detailed content material planning and execution.
- Price: Free – join and obtain the template.
5. Hootsuite Social Media Content material Calendar Template
Screenshot from Hootsuite.com, April 2024Much like HubSpot’s template, Hootsuite has a downloadable, free Google Sheet spreadsheet with 5 tabs: Directions, Technique, Month-to-month View, Weekly View, and Evergreen Content material Library – for Instagram, Fb, X (Twitter), LinkedIn, and another platform you would possibly wish to add.
The weekly view is a pretty distinctive characteristic that you just don’t see in each template.
The Directions tab gives recommendations on utilizing the template, whereas the Technique tab helps you propose your general technique – together with your online business targets, social targets, content material pillars, items, and ways. Like HubSpot’s template, Hootsuite’s evergreen content material tab allows you to construct a library of content material to revisit when wanted.
It even lists key dates of curiosity obtainable all year long for every month – akin to occasions like Black Friday and Small Enterprise Saturday (USA) – that will help you keep on high of necessary advertising and marketing moments.
The straightforward-to-use template is customizable but perfect for Excel execs who don’t wish to use a paid software and the additional options that include it. It’s perfect for companies of all sizes and is a sensible selection for groups seeking to optimize their workflows with out investing in premium instruments.
- Price: Free to obtain by filling out a lead technology kind.
6. Adobe Categorical Content material Scheduler
Screenshot from Adobe.com, April 2024Adobe Categorical’s free content material scheduler is a superb free software for taking management of your social media planning and publishing course of.
It gives a visually oriented interface the place posts are prominently displayed in a big format for simple readability of captions and clear viewing of photographs.
It additionally has color-coding and labeling rows that will help you keep organized, permitting you to categorize posts and word necessary marketing campaign particulars or crew communications.
You may join your social accounts on to the content material scheduler and schedule them prematurely or publish them with the clicking of a button. Customers can even save concepts as unscheduled posts, create draft posts, and simply rearrange content material utilizing the drag-and-drop performance.
Adobe Categorical additionally presents a plethora of templates and supplies that will help you create and edit content material in-platform.
- Price: Free to make use of, with extra superior options obtainable for individuals who join Adobe’s Premium and Groups paid tiers.
7. Small Enterprise Developments Social Media Calendar Template
Screenshot from SmallBizTrends.com, April 2024The content material calendar template from Small Enterprise Developments is tailor-made particularly for – you guessed it – small companies!
It attracts from the corporate’s efficient advertising and marketing methods that will help you streamline your social media and advertising and marketing efforts. It’s obtainable for obtain in numerous codecs, together with Phrase, Excel, and PDF, making it customizable for your online business’s wants.
The template itself is pretty easy. It incorporates a Monday to Friday overview of content material throughout Fb, Instagram, Pinterest, X (Twitter), LinkedIn, and TikTok, in addition to a piece for “All Platforms.”
It’s plug-and-play, which means you’ll merely enter your plans for every channel, every day (and duplicate them week over week).
What we love about this template is that Small Enterprise Developments presents ideas all through for what you would possibly try this day. For instance, “Share posts from glad clients” on Instagram on Wednesday, or “Have an unveiling of your newest services or products” on TikTok on Monday.
Whereas not exhaustive, it’s a pleasant contact to assist present inspiration, particularly for people and small companies simply getting began. We like this template for its simplicity and low studying curve.
8. Backlinko Content material Calendar Template
Screenshot from Backlinko.com, April 2024Backlinko presents a flexible, free content material calendar template that’s a sensible software for each people and small groups seeking to improve their content material manufacturing efforts.
Obtainable as an Excel spreadsheet or a Google sheet, the template options two important elements: a fundamental month-to-month calendar view and a extra detailed content material record and workflow sheet.
The month-to-month view presents a clear slate for fundamental scheduling, whereas the workflow tab is meticulously designed to information customers by way of the varied levels of content material creation (from drafting to publishing), making it significantly helpful for managing a number of items concurrently.
This is the place the actual power of Backlinko’s template lies. The step-by-step information to content material improvement within the workflow tab covers every little thing from meta descriptions to design, electronic mail advertising and marketing, and extra, guaranteeing everybody on your crew stays on monitor with each bit of content material.
9. Monday.com Content material Calendar Template
Screenshot from Monday.com, April 2024The Monday.com content material calendar template is a pleasant possibility for groups that wish to consolidate their content material creation and distribution pipeline.
Merely dive into its versatile dashboard, and customise the template to align completely with your crew’s operational circulate.
Designed to help a ton of content material varieties and phases – from the preliminary brainstorming to the ultimate publishing levels – Monday.com’s template ensures every bit of content material is tracked and managed effectively throughout platforms.
It incorporates a centralized content material administration system that enables customers to assign duties to important crew members akin to writers, designers, and editors.
You’ve gotten a number of viewing choices, akin to Gantt, calendar, Kanban, and kind views. It additionally means that you can combine with instruments like Google Drive, Adobe Inventive Cloud, and Dropbox.
As well as, you’ll be able to entry built-in automation for reminders and notifications to maintain everybody on monitor.
This one is good for each small-scale tasks and bigger content material operations, with its give attention to effectivity and scalability.
- Price: Free – simply join and get began.
How A Content material Calendar Can Enhance Your Content material Planning
Efficient content material planning is essential for elevating your advertising and marketing technique.
If you wish to take management of your advertising and marketing technique and create impactful content material that resonates with its audience, a content material calendar is for you.
As this text highlights, making a content material calendar doesn’t need to be difficult or arduous – particularly when loads of intuitive and highly effective templates are already in place to get you began.
Discover our high picks, discover your match, and set the stage for a yr of impactful content material creation. Blissful planning!
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