Is the way forward for work versatile? In response to a survey by Future Discussion board reported by the Financial Coverage Institute, 80% of data staff need flexibility in the place they work, and 94% of them need schedule flexibility.
People’ need for management over the place and the way they work coincides with the rise of the gig economic system, permitting an rising variety of folks entry to freelance or part-time jobs — typically within the type of a facet hustle, which about one-third of U.S. adults have.
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Even industries which were round for hundreds of years are embracing — and benefiting from — the U.S. workforce’s new regular. Advertising and marketing, which traces trendy roots again to the Industrial Revolution starting within the late 18th century, is considered one of them.
We Are Rosie, an organization providing strategic consulting and expertise options for advertising and marketing groups, manufacturers and businesses, compiled a report back to discover how freelancing impacts the trade right now.
The outcomes are clear: Whether or not you are a 9-5 marketer within the pivot to full-time freelance work or trying to find a advertising and marketing facet hustle to complement your main revenue, it is a profitable time to get began.
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The common advertising and marketing finances was slashed by 15% relative to income in 2024, which signifies that employers within the advertising and marketing house may want alternate options to conventional employment in the event that they need to obtain a greater return on funding (ROI), in keeping with the report.
Over the previous three years, roughly three-quarters (74%) of selling groups have elevated their use of freelance expertise, and in 2025, 57% of these employers count on their use of freelance expertise to extend, per the info.
An uptick in effectivity is the highest purpose enterprise leaders cite for hiring freelance professionals (81%); extra advantages famous embody extra talent units on the group (67%), non permanent help to cowl a rise in workload (63%) and that it is inexpensive than hiring full- or part-time workers, amongst others, the report acknowledged.
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The shift is not only a optimistic one for advertising and marketing leaders, although. Employees who apply their skills to freelance alternatives, whether or not versatile full-time gigs or supplementary facet hustles, can achieve extra flexibility of their schedules and management over their incomes.
Sixty-six % of freelancers count on to nonetheless be freelancing in three years, and 68% of them are prone to advocate freelancing to a pal, the survey discovered. Along with flexibility, freelancers recognize independence (42%), the power to earn the next revenue (33%) and the chance to work on a wide range of initiatives (30%).
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“Freelancing has given me the house and autonomy to determine what I need to do subsequent,” Rosie group member Dwayna Haley stated within the report. “I get to proceed working, making use of and studying in opposition to this self-discipline, however the stage of flexibility that I obtain permits me to form my life and days in order that I can actually take the time to be considerate about what I am doing.”
