HomeMarketingTikTok Introduces STEM Feed: Safe, Educational Content
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TikTok Introduces STEM Feed: Safe, Educational Content

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To make TikTok extra precious to its customers and rejoice Pi Day (3.14), it introduced the discharge of a brand new feed devoted to STEM – Science, Know-how, Engineering, and Arithmetic subjects.

It will seem alongside the Following and For You feeds out there whenever you log into your TikTok account.

TikTok STEM Feed Vs. STEM Hashtags

Customers can discover billions of STEM-related movies on TikTok utilizing #STEM and associated hashtags. However like every hashtag, #STEM and associated hashtag outcomes embrace any video that has added a STEM hashtag to the outline. TikTok creators can embrace a STEM-related hashtag in any video, no matter whether or not the content material is definitely about STEM subjects or is factually correct.

However, the brand new STEM feed can be reviewed by TikTok companions Widespread Sense Networks and Poynter.

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Widespread Sense Networks will consider the content material to make sure it’s acceptable for teenagers and never dangerous to their social, emotional, or cognitive improvement. Poynter will consider STEM content material for factual accuracy, guaranteeing that what customers will study will assist them additional their STEM research.

Screenshot from TikTok, March 2023tiktok stem feed

The brand new STEM feed will solely include movies that go each checks, making it secure for college students to make the most of the data for instructional functions.

The brand new STEM feed is about to launch within the US in March.

Why Would TikTok Launch A STEM Feed?

The brand new STEM feed function comes after hypothesis that TikTok is using its algorithm to push propaganda and misaligned info to particular audiences, main legislators to draft a invoice known as the RESTRICT Act. This may enable them to evaluation know-how from sure nations to make sure it doesn’t threaten nationwide safety.

Quite a few stories additionally notice the variations between content material proven to TikTok audiences within the US and Douyin audiences (China’s model of TikTok).

Movies promoted to teen audiences on Douyin focus extra on instructional and patriotic content material, together with science experiments and digital museum visits. Douyin excludes movies containing pranks, superstitions, and leisure venues for its teen audiences.

What may very well be the potential affect of this type of focusing on in the long term?

Lego surveyed 3,000 pre-teens within the US, UK, and China, asking what profession they wished to pursue once they grew up. A 3rd of the respondents aspired to be vloggers/YouTubers.

Half of the respondents in China aspired to be astronauts.

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STEM-focused content material for youthful audiences within the US might assist flip the development, encouraging extra teenagers to concentrate on their research quite than aspiring to be social media influencers. That is essential, contemplating that solely 20% of content material creators earn livable wages.

Douyin additionally enforces a most of 40 minutes per day for youthful audiences to stop customers from turning into hooked on social media. Time-limiting options exist for TikTok customers, however they’re non-obligatory.

As with all social community, dad and mom within the US ought to take the time to speak with their teenagers concerning the content material they’re viewing. TikTok affords a information for guardians to study extra concerning the methods they will handle their teenagers’ exercise on TikTok to make sure it gained’t have a adverse affect on their lives.


Featured Picture: diy13/Shutterstock

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