HomeBusinessUS Open Honey Deuce Drink Brings in $10M in Sales
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US Open Honey Deuce Drink Brings in $10M in Sales

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The U.S. Open signature Honey Deuce cocktail is the tennis match’s pot of gold.

The cocktail concoction, which mixes Gray Goose vodka with raspberry liqueur and lemonade, topped with melon balls mimicking tiny tennis balls, is predicted to usher in a staggering $10 million in gross sales this yr, per CBS Information.

Picture by Cora Veltman/Sportico | Getty Photographs

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Final yr, thirsty followers on the USTA Billie Jean King Nationwide Tennis Middle in Queens lapped up over 450,000 Honey Deuces — even with its $23 price ticket. The drink is called after the tennis time period for a tied rating of 40-40.

Associated: US Open’s Fan-Favourite Concession Skyrockets to 15-12 months Excessive Worth

A part of its appeal is the reusable acrylic cup, which has the names of the match’s previous winners. Six-time champion U.S. Open Serena Williams posted a TikTok this week attempting the well-known drink for the primary time.

@serena Honey dew #usopen #fyp #foryourpage #serenawilliams ♬ unique sound – Serenawilliams

Different Grand Slam tournaments provide their very own signature drinks, akin to Wimbledon’s Pimm’s Cup and the champagne of the French Open, although none rival the profitable impression of the U.S. Open’s drink.

Nonetheless, it is price noting that this yr, because of rowdy habits by followers, French Open officers banned booze within the stands.

The whole purse for the 2024 U.S. Open is $75 million, a 15% enhance from final yr. The singles winners will take house $3.6 million every, a 20% enhance from 2023.

Associated: This Fan-Favourite Masters 2024 Merchandise Is Nonetheless $1.50 as Event Menu Seems Unscathed by Inflation

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