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Within the Hawaiian language, folks with pets don’t name themselves “house owners”- as an alternative, they’re the animal’s “kahu,” which interprets to guardian or protector. Basically, it refers to an individual who retains one thing cherished protected, and in a world the place pets are thought of family members and one thing to be liked and guarded, Carlie Leake noticed a possibility to handle a typical concern amongst pet dad and mom within the UAE: the protection and well-being of their furry companions.
That is how The place My Paws At got here into being as a pioneering pet security app that’s altering the way in which pet house owners within the UAE maintain their fur-kids protected. “The place My Paws At helps remedy an issue for pet dad and mom within the UAE,” Leake, the founding father of the corporate, says. “We are the first native pet security app, constructing a group to assist canine and cat house owners within the UAE.”
What units The place My Paws At aside is its sensible but easy know-how, which permits pet dad and mom to entry a spread of options seamlessly. From becoming a member of a microchip platform utilized by registered vets, rescuers, and charities, to sending instantaneous misplaced pet alerts and creating automated lacking pet posters, The place My Paws At affords a one-stop answer for pet security. However the innovation would not cease there. The place My Paws At has additionally developed two sensible pet tag merchandise that hyperlink to the app and a person’s pet’s profile, offering an added layer of safety and peace of thoughts. And that is not all. “We perceive the price of being a pet mum or dad too,” Leake provides. “So, we companion with pet-loving companies within the UAE to save lots of you cash on pet-related providers and merchandise.”
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Supply: The place My Paws At
The genesis of the app got here from a harrowing private expertise, Leake reveals. “The concept for The place My Paws At got here to me after we misplaced our indoor cat, Moo,” she says. “He went lacking for 3 days. I would by no means misplaced my cat earlier than, and I did not know what to do, easy methods to get assist or who to contact to seek out him.” Vowing to not let others undergo an analogous scenario, Leake -who beforehand labored within the expertise acquisition and recruitment subject for greater than 16 years- went reside with The place My Paws At in February 2023. “Since launching The place My Paws At, we’ve got over 1,200 pet dad and mom utilizing the app, we have helped reunite 58 lacking pets, and we’ve got constructed vital relationships with vets, rescuers, and animal charities within the UAE,” Leake says, proudly.
Wanting forward, Leake envisions the additional evolution of The place My Paws At. “The longer term sees us including extra security options to the app, services and products equivalent to lively international positioning system (GPS) monitoring gadgets to allow pet dad and mom to see precisely the place their pets are at any given time,” Leake says. “We’re really connecting the UAE pet group, and maintaining pets protected.”
EUREKA! Carlie Leake on easy methods to make an thought an important one
Analysis the scale of the market “Is it saturated? With out researching, your thought could also be a non-starter. Know the scale of your market and any opponents.”
Perceive your area of interest and demographics “By analyzing knowledge, you’ll be able to study extra about your viewers. What are their ache factors, and how will you assist remedy an issue?”
Be of worth “Join and interact with folks. Have conversations, and study from others. This has been one thing that has been invaluable with The place My Paws At. I am not a number one knowledgeable within the pet trade, however that is okay, I am always studying. I am connecting with my viewers and area of interest, and I am additionally capable of share my information with others.”
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