Dive Temporary:
- Fantastic Pistachios launched a brand new out-of-home (OOH) marketing campaign selling its travel-sized No Shells product line, per particulars shared with Advertising and marketing Dive.
- The marketing campaign targets six U.S. markets and can span billboards and digital placements together with Wi-Fi sponsorship at airports, transit stations, nationwide parks and extra. The trouble additionally consists of practically 80 automotive wraps on Uber and Lyft automobiles.
- Partnerships with native influencers to spotlight the comfort of No Shells spherical out the hassle. The model’s newest marketing campaign sees it focusing on customers with energetic life whereas deepening its efforts to succeed in a youthful demographic.
Dive Perception:
Fantastic Pistachios desires to seize the eye of on-the-go customers in city markets by positioning the pre-shelled nuts as a handy snack for these with energetic life. The marketing campaign targets customers in six main markets: Atlanta, Boston, Dallas, Denver, Detroit and Philadelphia.
Each conventional and digital promotional techniques are within the combine, reflecting the model’s want to sway a wider viewers. Among the many activations are billboards in every of the six cities that can showcase No Shells Roasted & Salted 2.5-ounce luggage. Practically 80 automotive wraps will adorn Uber and Lyft automobiles in high-traffic areas. The Uber and Lyft automobiles will function for greater than 40 hours every week in high-traffic areas and have Fantastic Pistachios’ branding and No Shells pistachios.
The trouble additionally consists of digital placements in standard places, together with Wi-Fi sponsorships at airports, transit stations and nationwide parks along with electrical automobile charging station shows and on-screen leisure for Uber and Lyft passengers. A deal with the favored ride-hailing platforms might be key in serving to the model attain busy customers in moments the place they’re already in search of out comfort.
Moreover, the model is focusing on youthful customers through partnerships with native influencers in every of the six markets to additional spotlight the comfort of No Shells. The main target represents an ongoing try by the marketer to succeed in digitally native customers. Final yr, the model revived its “Get Crackin” marketing campaign with a TikTok initiative and influencer tie-ups.
It’s value noting that Fantastic Pistachios’ newest effort diverges from the “Get Crackin” marketing campaign, which centered across the product’s shells. “Get Crackin” featured celebrities corresponding to Martha Stewart, Stephen Colbert, Snoop Dogg and Psy and included spots that used humor to reveal the alternative ways one might crack open pistachios.
